New Brand Brings “Barbiecore” to the Beach

Celebrities and social media influencers alike have hopped on the “Barbiecore” trend that embraces standing out and empowering your true, confident self – led by the original fashion icon: Barbie. 

Meet Elspiri, a newly launched swim and beachwear brand that embodies Barbie’s authentic playfulness with bright, bold colors and figure-flattering cuts worthy of a Mattel box.

The Barbiecore-approved shade: bougainvillea pink is part of a new collection that the brand launched during Miami Swim Week. 

Below I’ve included some of our favorite picks to channel your inner Barbie! 

You’ll feel like a true doll in this one piece that emulates Beach Barbie’s signature hot pink look! The chic silhouette design features a low open back and a fun lace-up neckline that can be adjusted for ideal comfort and versatility. 

Athena Top ($90) and Maya Bottoms ($79)


These two are a match made in (hot pink) heaven! This set is giving nostalgic vintage Barbie vibes with the classic but chic bikini top that ties in the back for ultimate adjustability. The high-waisted bikini bottoms flatter the natural curves and feature a high leg cut that accentuates the legs. 

No Barbie look is ever complete without a fun accessory! Designed to be versatile, this lightweight sarong can be worn multiple ways for customizable coverage on your post-beach stroll. Tie it as a skirt or around your neck and pair it with your favorite pink bikini for a flirty and chic look that is Barbie-approved.