The inaugural PARAISO Fashion Fair closed out with a literal bang last night at Sports Illustrated’s swim search runway show at W South Beach. Smoke-effects and DJ sets separated three sets of looks plus a performance by Justine Skye, with fresh face Mara Martin as the stand- out star of the night, breast-feeding her 5 month old baby girl as she strut the catwalk. The SI runway show’s onsite casting was led by SI’s Swim issue Editor, MJ Day and veterans Christie Brinkley, Hailey Clauson, Kate Upton, and Kate Bock, all supporting the brand’s dedication to body and cultural inclusivity
With a curated collection of runway shows, industry panels, pop-ups and parties, PARAISO united the best of swim and resort in Miami during what was formerly known as Miami Swim Week, highlighted below for you. The narrative of collaboration, inclusivity and body-positivity was carried through almost all activations. Some overarching trends and themes included both high-waisted and Brazilian cut swim bottoms, sports-inspired suits and color-blocking.
Other PARAISO highlights include but are not limited to:
Aerie Fashion Show and Panel
Soho House Panel
ACACIA Show atop a parking garage overlooking Miami Beach
SI Swim Search Casting
Equinox Wellness Workshops
Additional notable PARAISO guests included: Olivia Culpo, Nina Agdal, Vita Sidorkina-Morabito, Charlotte McKinney, Caroline Vreeland, Chelsea Leyland, Ryan Philippe, Andre Drummond, Luis Fonsi, Olivia Lopez, Madelynn Furlong, Jenah Yamamoto, Zoe Lazerson and more.
“PARAISO Fashion Fair establishes Miami as the mecca for the resort category by bringing together all aspects of lifestyle beyond just runway and industry shows. PARAISO is a much bigger vision than a trade event, and we are creating a platform that educates and presents the evolution of swim, resort and vacations,” says co-founder Sam Ben-Avraham. “No one just goes on vacation to sit on a beach anymore, they go to explore and to be inspired. PARAISO presents these multi-dimensional elements of today’s vacation lifestyle like wellness, mindfulness, parties, music and more, and delivers it all in the perfect backdrop of Miami.