PARAISO MIAMI BEACH RETURNS THIS JULY WITH A FRESH ROSTER OF IN-PERSON SWIM EXPERIENCES AFTER A YEAR OF VIRTUAL EVENTS
After over a year of virtual shows during the pandemic, PARAISO Miami Beach returns with in-person events, brand activations, new designers, and four jam-packed days of unparalleled programming, July 8 through 11.
PARAISO Miami Beach, the official industry platform of swim week, is thrilled to announce the return of in-person events, July 8-11, 2021 at its renowned tent at Collins Park on Miami Beach and the Ritz Carlton South Beach, with satellite events throughout Miami Beach, including Plymouth Miami Beach, MILA, and Mondrian South Beach. The Resort 2022 season will gather mass appeal with new initiatives that reveal how fashion, music, and technology mix.
“Since its inception, the main focus of PARAISO Miami Beach has been the growth of the swimwear, beachwear, and resort wear industry. Bringing the in-person platform back to life is critical to rebuilding the fashion economy after a tiring 16-month run through the pandemic,” said Natalija Dedic Stojanovic, co-founder of PARAISO, “and this season we’re here to support designers who have struggled the past year to reestablish the business and give them a stage to flourish once again.”
This season PARAISO welcomes new names such as Jonathan Simkhai, Honey Birdette, FASHION NOVA, Bfyne, Caravana Land, Leimakani, BOOHOO, and PQ Swim, to name just a few. Honey Birdette will be debuting its first-ever swim collection as will Artist and Influencer, Stefi Roitman in collaboration with singer, Mery Racauchi. Glamorous, luxurious, and unapologetically authentic, Honey Birdette is pushing the boundaries on and off the runway with statement-making lingerie and swim and special runway appearance by RuPaul’s Drag Race stars Violet Chacki and Naomi Smalls.
Returning to PARAISO, are swimwear veterans, Luli Fama, Mikoh, Mola Mola, Ancora, Oh Polly, and Liliana Montoya, who will present their upcoming collections.
Procolombia, the Colombian government agency and PARAISO will kick off the week of events, hosting the second annual DESTINATION Colombia runway show at the PARAISO Tent at Collins Park presenting ten Colombian swimwear and resort wear brands to watch. PQ Swim, Bahama Mama, Naranja Furcado, Smeralda and others will present their Resort 2022 collections to an industry audience of press and buyers, followed by the trade showroom on Friday, July 9th at Ritz Carlton South Beach where attendees will be able to connect with designers one on one. DESTINATION Colombia celebrates thriving fashion, cultural community, and supports the expansion of Colombian brands in the US market.
Miami Beach’s newest hotel, Celino South Beach will host an event in collaboration with SELECT Model Management. Bridget Halanski, Chief Marketing Officer of SELECT will kick off swim week events with their models, naturally, at the brand new, retro-style property. Notable guests will include Sofia Resing, Daniela De Jesus, Kourtney Kellar, and Fiona Baron, with a special guest performance by Select’s own DJ and singer-songwriter Selena Sofia.
KEVIN MURPHY RETURNS AS OFFICIAL HAIR PARTNER OF PARAISO MIAMI BEACH
Global beauty brand Kevin Murphy continues its collaboration with PARAISO as the Official Hair Partner of PARAISO Miami Beach. Kevin Murphy’s state-of-the-art products will provide creative inspiration and artistic vision for more than ten PARAISO designers including.
H_llo Friend x PARAISO COLLABORATE ON CUSTOM FACE MASKS WITH THE MOST ADVANCED FILTRATION TECHNOLOGY
Pandemic transformed the way people think about their safety and health. And although in the post-Covid-19 waters, PARAISO will continue to practice responsibility by partnering up with H_llo Friend, to develop an exclusive face mask for PARAISO attendees and staff. Headquartered in Los Angeles, H_llo Friend believes in a world where everyone can breathe clean air.
FASHION NOVA: FASHION x MUSIC EXPERIENCE, IN COLLABORATION WITH PARAISO Miami Beach
After two successful capsule collection collaborations with Cardi B and Megan Thee Stallion, leading online retailer Fashion Nova will bring the heat to swim week with what’s promised to be “the event of swim week” on Friday, July 9th featuring a star-studded runway and live music performance at the Mondrian South Beach. Watch out for the A-list music performance announcement!
PARAISO MIAMI BEACH x RITZ CARLTON SOUTH BEACH
The newly renovated, Ritz Carlton South Beach will be the host of several curated swim week experiences as well the official media hub for those traveling to Miami Beach to cover the runway shows, attend collection previews, and network with industry guests.
BOOHOO, THE GO-TO FASHION BRAND FOR SOCIALLY IMMERSED GEN-Z’S & MILLENNIALS GLOBALLY, WILL BRING THEIR VERY OWN FASHION PARTY TO SWIM WEEK
The most exciting part of every swim week season is connecting the industry in one place IRL. The mega-retailer Boohoo will celebrate summer lifestyle and an inclusive take on fashion at the gorgeous, newly opened art-deco-style property. Watch out for the venue announcement!
WORKING AWAY FROM THE OFFICE AT PARAISO Miami Beach
PARAISO Miami Beach partnered up with COW-ORK to bring a fiber-fast Wi-Fi to all designers, buyers, models, and media at selected PARAISO locations. Guests will sign up through COW-ORK website to download the COW-ORK app and access all their benefits free of charge for a full week of July 5.
LOCATIONS: Ritz Carlton South Beach, Plymouth Miami Beach and South Beach Hotel.
FASHION MEETS PHILANTHROPY
Each year PARAISO Miami Beach supports non-profit organizations and their focused efforts to address various issues. Amid the global pandemic and recent acts of racial injustice, the organization Models of Color Matters started the conversation and an initiative to increase diversity and equity in fashion and media. “Due to systematic racism and built in bias models of colors (BIPOC) tend to be overlooked for castings, modeling opportunities, and mistreated on sets and backstage in the modeling industry. We want to be a confidence booster, a safe place, a wealth of knowledge and a connector for fashionistas of color,” explains founder Nicole Doswell. This July, Models of Color Matters will support reputable swimwear brand Bfyne, by Nigerian-American designer Buki Ade. The creative agency Fika and Miami Design District will partner up to present Segunda Mano, the first annual runway show benefiting Lotus House Women’s Shelter.The influencer and artist Journey of a Braid will curate the show using only donated pieces from their very own thrift store to bring awareness around their mission of improving the lives of women, youth and children experiencing homelessness.
PARAISO ANNOUNCES BEAM SUNTORY AS THE OFFICIAL SPIRITS PARTNER FOR 2021
Among the top-shelf brands being poured at all of PARAISO’s official events this season are: Courvoisier Cognac, Sip Smith, Maker’s Mark, and El Tesoro Tequila. Guests must be 21 or older to consume and as always, a reminder to please drink responsibly. https://www.beamsuntory.com/en
MBVCA X PARAISO MIAMI BEACH
Miami Beach Visitor and Convention Authority is the city’s primary vehicle for promoting economic growth and image locally, nationally, and internationally as a vibrant community and superb tourist destination. MBVCA strengthens the city’s competitive position through partnerships with events, festivals, programs, and activities that are innovative, high quality, and representative of the city of Miami Beach.
Press/media, buyers, fashion stylists, and other industry guests can register at www.paraisomiamibeach.com to receive credentials for this year’s events.
About PARAISO MIAMI BEACH | In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.