PARAISO hosted quite the Saturday filled with dynamic fashion-centric events through Miami Beach on Saturday, July 10th. What better way to ease into Day 3’s fun-filled event schedule than a graceful sun salute, guided breathing, and tree pose for a Yin Yang Yoga experience at Anatomy with CARAVANA. Attendees hula-ed over to The Plymouth Hotel for a Hawaiian-themed luau fashion presentation hosted by Hawaii native turned Miami local, Leimakani. CHROMAT hosted a media luncheon mid-day at the RITZ Carlton to continue discussions of this year’s underlying theme of Direct-to-consumer business trends.
After a midday lunch recharge, eventgoers swiftly transitioned into their evening attire to attend the festival’s most electric day – crossing SoBe between Collins Park, The Villa Casa Casuarina, The Mondrian, and back to the PARAISO Tent to attend Life by Style Group Collective: Avid Swim, Megan Mae, Rosewater Swimwear, boohoo, Poster Girl, Luli Fama, Sports Illustrated, and Honey Birdette.
Life By Style opened with a performance from musical group JNA’s hit “Heavy Weapons.” Then Avid Swim’s collection debuted featuring colorful floral prints followed by Rosewater Swim’s all leopard collection inspired by street style, and Megan Mae’s collection closed the show with bright hues and creative silhouettes.
Avid Swim: Avid Swim showed a collection of sustainable luxury swimwear with beautiful bold floral prints and creative cuts. The brand had Prince Michael Harty from VH1’s Love and Hip Hop Miami walk a look down the runway.
Rosewater Swim: Each piece of the collection featured a textured waterproof leopard fabric adding another layer of dimension in a completely unexpected way.
Megan Mae: Influencer and model Megan Mae launched her namesake swimwear line with a collection of crowd-pleasing solids in the most delicious hues ranging from pink to aqua blue.
The Life by Style Show regularly garners praise and press from influencers and media. Buyers are always in attendance to find the brands to watch. The directors of The Riviere Agency, Lori Riviere and Nicole Doswell take pride in being able to parlay their experience working with some of the most recognizable brands in fashion to give new designers the quality show, models, and production prowess they deserve. More photos below.
Renowned fashion e-retailer boohoo and boohooMAN announced their first-ever live runway show at Miami Swim Week and kicked off the summer with a big splash, closing out Miami’s hottest weekend by taking over the luxurious Villa Casa Casuarina at the Versace Mansion on Saturday, July 10. Ty Dolla Sign rocked the stage along with celebrity rapper Saweetie who sat in the front row. Nikita Dragun, trans icon and influencer closed out the runway show with a bang by showcasing a stunning blue two-piece bikini.
Models such as Suede Brooks, Erika Costell, and Kara Del Toro strutted their stuff on the runway show with TikTok Stars Olivia Ponton, Charly Jordan, Madison Lewis, Tessa Brooks, Hunter Rowland, Hootie Hurley, and Jean Victor Mackie.
Other special guest appearances included social media star Lele Pons and singer Austin Mahone. Those unable to attend the runway show were able to tune into boohoo’s Instagram live stream and TikTok to see the show.
Boohoo and boohooMAN showcased diverse models representing all different shapes, sizes and ethnicities in a 30+ piece collection, curated for all body types in sizes US 2 -24 and S-XXL. Available exclusively at boohoo.com/womens/swimwear.
Luli Fama returned to the PARAISO Tent for yet another epic runway show. Kicking off the show was a very unique modern dance performance with high-energy, tribal-like made-up dancers, leaping, high-kicking, and break dancing down the runway. An eleganza of brilliantly crafted one and two-piece silhouette swimwear graced the runway diving right into Luli Fama swim.
She remained true to her elegant-meets-playful styles for both swim and resort wear. Showcasing a variety of multi-toned, colorful pieces with both pattern, texture, and classics. Standing out within the presentation were iridescent metallics, beautifully stitched cutouts, beaded ties and sinches, and a variety of very sexy peekaboo slits within one and two pieces throughout the entire presentation. Luli delivered stunning patterns marrying her resort and swim collections, ideal for a quick transition from poolside to lounge side environments. These resort rompers flowed perfectly on many body types and will most certainly make their way into wardrobes globally.
Sports Illustrated Swimsuit marked its return to Miami Beach with one of its most inclusive runway shows to date during PARAISO Miami Beach at the newly renovated Mondrian Hotel South Beach’s Baia Beach Club on July 10th. Guests gathered at the panoramic pool deck at Baia Beach Club, where the runway was built over the spacious pool, with the beautiful Miami city skyline serving as the ultimate backdrop. The highly anticipated event was sponsored by Cincoro Tequila, VOSA Spirits, and with hair and makeup by Sean Donaldson Hair.
Sports Illustrated Swimsuit continues to redefine the cultural conversation around beauty by celebrating a diverse group of women who include professional athletes, entrepreneurs, models, mothers, rookies, and swim search contestants. Its annual Miami runway show which collectively rounds out this remarkable group of authentic and aspirational women- has become the go-to show during swim week in Miami.
Sports Illustrated Swimsuit supermodel Jasmine Sanders opened the runway followed by Natalie Mariduena, Kathy Jacobs, Brooks Nader, and Katrina Scott, as well as the 13 Swim Search hopefuls selected from Sports Illustrated Swimsuit’s annual open casting call, accompanied by the surprise appearance of Haley Kalil, co-winner of the first-ever Sports Illustrated open casting call in 2018, modeling swimsuits featured in the annual 2021 Sports Illustrated Swimsuit issue, hitting stands July 19. Designer brands graced the runway featuring 2022 Resort collections debuting in individual shows during PARAISO Miami Beach, the official platform for swim shows, events, and brand activations in Miami from July 8 to 11. More images below.
Lingerie retailer Honey Birdette brought the heat to Miami with a capsule collection of luxury swimwear and its sizzling hot, lacy lingerie for the finale show on Saturday night at PARAISO Miami Beach swim week. The renowned lingerie label presented its latest collection, available-for-purchase immediately after the runway show.
Winners of Rupaul’s Drag Race, Aquaria, and Violet Chachki worked the runway with a spectrum of models including Carmen Carrera in the house of Honey Birdette’s neon, black, and leopard print swim and lingerie. The crowd went wild as each model hit the runway, creating the most energetic and inclusive show of the week. Aquaria closed the show with a special performance of Lady Gaga’s Born This Way, as the models and brand’s founder, Eloise Monaghan, celebrated and channeled Honey Birdette’s DNA of inclusivity and a sultry, good time.